Marketing of Library Information Products and Services In Central University Libraries of Uttar Pradesh & Uttrakhand: An Evaluative Study
Authors : Ajay Tiwari , Banwari Lal & V. P Khare
Abstract: In this paper the research scholar investigated library Information Services and Products status in central universities library of Uttar Pradesh and Uttarakhand in the name of those universities are Aligarh Muslim University (AMU), Allahabad University (AU),Babasaheb Bhim Rao Ambedkar University (BBAU),Banaras Hindu University(BHU), Hemvati Nandan Bahuguna Garhwal University (HNBGU) library information products and services are very important in university libraries. University libraries play a very vital role in providing quality based information products and services to their users requirement. In this paper highlighted on importance and need of information products and services.
Keywords: Library Marketing, Information Products, Information Services etc.
Cite This Article As: Tiwari, A., Lal, B., & Khare, V. P. (2016). Marketing of Library Information Products and Services In Central University Libraries of Uttar Pradesh & Uttrakhand: an evaluative study. International Journal of Research in Library Science (IJRLS), 2(1), 182-195. www.ijrls.in
Copyright © 2016 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Publication Date : 11 July 2016 Hits : 1876