Library Branding: Requirement, Implication and Importance
Author(s): Dr. Abhilasha Priyadarshani
Abstract - Libraries play a crucial role in society, serving as a beacon of knowledge and learning. We do have hundreds of literature which glorify libraries and their role in evolving society. However in today’s fast paced digital world, libraries are facing tough competition from new age technological learning assistance. The purpose of this paper is to explain what is library branding? Why it is require? What is the significance of library branding? What are the earlier efforts made to library branding? And also discussing the importance of library branding and best way of library branding.
Keywords - Library Branding, Marketing, Academic Libraries.
DOI URL: https://doi.org/10.26761/ijrls.9.2.2023.1674
Cite This Article As: Priyadarshani, A. (2023) Library Branding: Requirement, Implication and Importance. International Journal of Research in Library Science (IJRLS), 9(2) 255-260. www.ijrls.in
Copyright © 2023 Author(s) retains the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Paper ID: IJRLS-1674 Page: 255-260 Publication Date: 30 June 2023