Use of Social Media Platforms for Library Outreach and User Engagement
Author(s): Satyendra Kumar Athiya
Abstract: The rapid advancement of digital technologies has significantly transformed the traditional functions of libraries. Social media platforms have emerged as powerful tools for enhancing library outreach and user engagement in the 21st century. This research paper examines the role of social media in promoting library services, increasing user participation, and building strong community relationships. The study explores various platforms such as Facebook, Instagram, Twitter (X), YouTube, and WhatsApp, highlighting their applications in library environments. It also discusses the benefits, challenges, strategies, and best practices associated with social media use in libraries. The findings suggest that social media enhances visibility, facilitates communication, and improves user satisfaction. The paper concludes with recommendations for effective implementation of social media strategies in academic and public libraries.
Keywords - Social Media, Library Outreach, User Engagement, Digital Libraries, Web 2.0, Library Marketing.
Cite This Article As: Athiya, S.K. (2026) Use of Social Media Platforms for Library Outreach and User Engagement. International Journal of Research in Library Science (IJRLS), 12(1) 320-326. www.ijrls.in
Copyright © 2026 Author(s) retains the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Paper ID: IJRLS-2068 Page: 320-326 Publication Date: 25 March 2026