Understanding the Information Seeking pattern and Strategies for digital improvement of Textile entrepreneurs in Salem district
Author(s): M. Preethi Aji & Dr. E. S. Kavitha
Abstract - This study examined the information-seeking behaviour, challenges, level of awareness, and strategies for improving digital information practices among textile entrepreneurs in Salem district. Using a descriptive survey design, data were collected from 340 respondents through a structured questionnaire. Findings revealed that textile entrepreneurs require a wide range of information, especially textile goods–related information (99.4%), daily updates (98.2%), local suppliers (96.7%), and current emerging trends (96.4%). The extent of digital information seeking was high, with most information areas scoring mean values above the criterion mean of 3.20. The t-test conducted showed no significant difference between male and female respondents in their level of awareness of digital information seeking (p = 0.924). Similarly, the chi-square test revealed no significant relationship between gender and challenges faced (0.142; p = 0.99). Major challenges identified included lack of awareness, lack of training, limited resources, and illiteracy. Strategies suggested for improving information behaviour included improving information literacy, providing adequate training, strengthening e-resources, and developing industrial libraries. The study concludes that although textile entrepreneurs in Salem have a high level of information-seeking activity, targeted interventions are needed to improve training, awareness, and digital resource access.
Keywords - Information Seeking, Digital, Textile entrepreneurs, Information behaviour, Marketing, Literacy.
DOI URL: https://doi.org/10.26761/ijrls.12.1.2026.2028
Cite This Article As: Aji, M.P. & Kavitha, E.S. (2026) Understanding the Information Seeking pattern and Strategies for digital improvement of Textile entrepreneurs in Salem district. International Journal of Research in Library Science (IJRLS), 12(1) 36-43. www.ijrls.in
Copyright © 2026 Author(s) retains the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Paper ID: IJRLS-2028 Page: 36-43 Publication Date: 27 January 2026