Comparative Content Analysis of Library Service Visibility on India’s Private University Websites
Author(s): Ashwini N. & Mallinath Kumbar
Abstract - This study examines the visibility of library services on the websites of private universities in the Northern and Southern zones of India through a comparative content analysis. A total of 91 universities were evaluated across three service categories: Traditional/Offline, Digital/Online, and Research Support & Tools. The findings show that Southern universities display significantly higher overall visibility of library services than Northern universities. Category-wise analysis reveals that Digital and Traditional services are more prominently presented, while Research Support services receive the least emphasis. Chi-square results confirm significant differences both between regions and among service categories. The study highlights regional disparities and prioritisation patterns in web-based library communication, emphasizing the need for more comprehensive online representation of research support services.
Keywords - Private Universities, Zones, Websites, Library Services, Digital Services, Research Support.
DOI URL: https://doi.org/10.26761/ijrls.11.4.2025.2005
Cite This Article As:, Ashwini N. & Kumbar, M (2025) Comparative Content Analysis of Library Service Visibility on India’s Private University Websites. International Journal of Research in Library Science (IJRLS), 11(4) 314-321. www.ijrls.in
Copyright © 2025 Author(s) retains the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Paper ID: IJRLS-2005 Page: 314-321 Publication Date: 12 December 2025