Influence of Social Media in Marketing of Library Services
Author(s): Dr. Prakash M. H.
Abstract - In the digital Era, libraries are influencing social media platforms to market their services, engage users, and enhance visibility. This paper examines the role of social media in marketing library services, the strategies employed by libraries, the benefits, challenges, and prospects. The study integrates findings from relevant literature and real-world practices to provide a comprehensive understanding of this evolving domain.
Keywords - Social Media, Digital Marketing, Digital Libraries, ICT in Libraries
DOI URL: https://doi.org/10.26761/ijrls.11.2.2025.1904
Cite This Article As: Prakash M.H. (2025) Influence of Social Media in Marketing of Library Services. International Journal of Research in Library Science (IJRLS), 11(2) 302-305. www.ijrls.in
Copyright © 2025 Author(s) retains the copyright of this article. This article is published under the terms of the Creative Commons Attribution License 4.0.
Paper ID: IJRLS-1904 Page: 302-305 Publication Date: 26 June 2025