STUDY OF CHANGING TREND OF THE LANDING WEB PAGE OF SELECT LEADING SOCIAL SCIENCE ONLINE INFORMATION SERVICE PROVIDERS (OISPs) DURING 2005 TO 2010
The use of online information services has increased dramatically over the last decade, as consumers seek easier and more convenient access to information on the Internet. Historically, these OISPs also known as access providers sold their services to individual users, and it was to their competitive advantage to get as many users as possible. The present paper is a part of a PhD research which is based on the objective to find out the change in the pattern of the products and services of the Online Information Service Providers (OISPs) over a specific period of time and to trace statistically about the existing trend pointing towards future direction in this present research paper the objective of study has been limited to five major OISPS namely Ebsco, LexisNexis, ProQuest, Gale and JSTOR. This study has tried to compare these five OISPs from their historical perspective as reflected in their websites in that period of time considering select attributes like change in logo, features of design, specific tag line, product description, links to other services, and remarks on any other specific development on that particular year. The research is based on analytical study of primary level of data collected in the form of website logs capturing product evolution of select OISPs. The landing page of these leading OISPs historically demonstrated enough indications that prove their transition to what they are today is through a gradual process and not a sudden change.
General Terms: Online Database; Online Information Service Providers
Keywords: Online Database, Ebsco, ProQuest, Gale, LexisNexis, JSTOR, Trend Analysis, Libraries,