Marketing of Library Information Products and Services In Central University Libraries of Uttar Pradesh & Uttrakhand: an evaluative study
In this paper the research scholar investigated library Information Services and Products status in central universities library of Uttar Pradesh and Uttarakhand in the name of those universities are Aligarh Muslim University (AMU), Allahabad University (AU),Babasaheb Bhim Rao Ambedkar University (BBAU),Banaras Hindu University(BHU), Hemvati Nandan Bahuguna Garhwal University (HNBGU) library information products and services are very important in university libraries. University libraries play a very vital role in providing quality based information products and services to their users requirement. In this paper highlighted on importance and need of information products and services.
Keywords: Library Marketing, Information Products, Information Services etc.